[Download] "Measuring the ROI of Online Press Releases" by Various Authors ~ Book PDF Kindle ePub Free
eBook details
- Title: Measuring the ROI of Online Press Releases
- Author : Various Authors
- Release Date : January 10, 2012
- Genre: Reference,Books,
- Pages : * pages
- Size : 5811 KB
Description
Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by public relations and marketing professionals alike.
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